廣告企劃

Advertising Planning

廣告企劃課程將對於實務操作中的三項策略使命提出訓練:一、工作界定,如何明確回應廣告主的企圖與用意。二、資訊轉移,針對廣告主的意向分析,提供廣告公司運用與參考之有效資訊。三、品質管制,對於團隊創作與創意發想內容是否符合策略的依據。
Three practical skills essential to advertising planning will be taught in this course:
1. Work definition: how to clarify and respond to customers’ intentions.
2. Information transformation: analyzing customers’ attempts and providing valid information for advertising companies to apply and reference.
3. Quality control: the foundation through which creative concepts and team creations are tested for their conformance to mission strategies.

課程資訊